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Marketing Your Woodcraft Table
of Contents Introduction
6 CRAFT
FAIRS AND ART SHOWS 7 What
is a craft fair? 7 Types
of fairs 7 First,
you need a product 8 Craft
show myths 8 How
to find out where the fairs are 8 Craft
fair guides 9 How
to choose a good fair
9 The
application process 9 Read
and complete the application
10 Get
the application in on time
10 Slides
10 What
is the jury looking for? 11 Getting
ready for the show! 11 Indoor
booths 12 Lighting
13 Outdoor
booths 13 City
streets 15 Grassy
parks 16 In
a large tent 16 Weather
17 Marketing
aids 17 Packaging
and presentation 19 VISA,
MasterCard 19 Portable
radio terminals 20 Sales
techniques 21 How
to increase profits 23 Business
notes 23 On
the road 24 Flying
to Craft Fairs 24 CRAFT
FAIR GUIDES 25 WHOLESALE
TO GALLERIES 26 WHOLESALE
MARKETING 26 TRADE
SHOW PRODUCERS 27 Wholesale
suggestions 28 OTHER
OUTLETS FOR YOUR PRODUCTS
28 Consignment
stores 28 Home
shopping networks 29 INTERNET
29 USEFUL
ADDRESSES 30 Display
30 Photography
31 Bags
and Boxes 32 Labels
and Hangtags 32 Insurance
32 Credit
Card Processing Systems
32 Color
Postcards 33 TIPS
FOR MARKETING YOUR WOODWORK
33 MORE
CRAFT FAIR TIPS 33 Finding
the show 34 Getting
into the show 34 PHOTOGRAPHY
35 Booth
shots 39 DISPLAY
40 BEFORE
THE SHOW 43 SETTING
UP FOR THE SHOW 44 DURING
THE SHOW 45 TAKING
CREDIT CARDS 47 AVOIDING
THEFT 48 INDOOR
SHOW SURVIVAL 49 OUTDOOR
SHOW SURVIVAL 49 SELLING
54 AFTER
THE SHOW 55 HEALTH
55 TRAVEL
56 SECURITY
ON THE ROAD 57 FLYING
TO A SHOW 58 WHOLESALE
TIPS 60 TRADE
SHOW BOOTH 60 AT
THE TRADE SHOW 61 WHOLESALE
BUSINESS 63 WHOLESALE
REPS 64 MORE
WHOLESALE TIPS 65 OTHER
MARKETS 65 INTERNET
TIPS 66 MAKING
YOUR OWN WEBSITE 66 SELLING
ON EBAY 70 GENERAL
BUSINESS AND MARKETING
71 BOOKKEEPING
71 TAXES
72 COPYRIGHT
73 PROMOTION
73 PRICING
75 MISCELLANEOUS
75 SPREADSHEETS
FOR MICROSOFT( OFFICE
76 INTRODUCTION
76 DIFFERENT
MICROSOFT OFFICE CONFIGURATIONS 77 BASIC
COMPUTER REQUIREMENTS
78 DEFINITIONS
FOR BEGINNERS 79 What
is word processing? 79 What
are spreadsheets? 79 HOW
TO USE A WORD PROCESSOR
80 HOW
TO USE A SPREADSHEET
81 HOW
TO OPEN THE "FORMS AND SPREADSHEETS" FOLDER 82 ABOUT
THE "FORMS AND SPREADSHEETS" CD 83 MONTHLY
ACCOUNTING SYSTEM (BOOKKEEPING.XLS) 84 CRAFT
PRICING (PRICING.XLS) 86 CRAFT
FAIR APPLICATION ORGANIZER (ORGANIZER.XLS)
88 CRAFT
FAIRS AT A GLANCE (FAIR YEAR.XLS)
90 CRAFT
FAIR EQUIPMENT LIST (EQUIPMENT.XLS) 92 SHOW
EXPENSE REPORT (EXPENSES.XLS) 93 CUSTOMER
MAILING LIST (CUSTOMER.XLS)
95 CRAFT
GALLERY DATABASE (GALLERY LIST.XLS)
97 CREDIT
APPLICATION (CREDIT APPLICATION.DOC) 99 CONSIGNMENT
AGREEMENT (CONSIGNMENT.DOC) 101 GALLERY
STARTUP COSTS (STARTUP COSTS.XLS)
103 SALES
REP. AGREEMENT (REPAGREEMENT.DOC)
105 TRADE
SHOW EXPENSES (TRADE SHOW.XLS)
107 BUDGET
(BUDGET.XLS) 113 INVENTORY
(INVENTORY.XLS) 115 EMPLOYEE
APPLICATION (JOB APPLICATION.DOC) 117 EMPLOYEE
NON-COMPETING AGREEMENT (NON-COMPETING.DOC)
119 INDEPENDENT
CONTRACTOR (CONTRACT.DOC) 121 MARKETING
PLAN (MARKETING PLAN.XLS)
123 PRESS
RELEASE (PRESS RELEASE.DOC)
125 PROJECT
BID (PROJECT BID.DOC)
127 LETTERHEADS
(LETTERHEADS.DOC) 129 SHIPPING
LABELS (LABELS.DOC) 131 RESUME
(RESUME.DOC) 133 PERSONAL
FINANCIAL STATEMENT (NET WORTH.XLS)
135 LETTERS
137 CRAFT
FAIR LETTER 137 EMPLOYEE
LETTER 140 BAD
CHECKS 141 LATE
PAYMENTS 142 REQUESTS
FOR INFORMATION 143 HOW
TO USE MICROSOFT PUBLISHER
145 TOP
500 CRAFT FAIRS AND ART SHOWS IN THE UNITED STATES
146 PROMOTERS
OF MULTIPLE SHOWS 161 TOP
1,000 CRAFT GALLERIES IN THE UNITED STATES
165 INSTALLING
"FORMS AND SPREADSHEETS"
192 CONCLUSION
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