Craft Marketing

 

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Successful Fine Craft Marketing

Turn your artistic craft skills into a full- or part-time business. Everything you need to know to sell your handmade crafts is here!

This book is a collection of the best from our other books.  It includes the following:

* A guide to selling your crafts directly to the public at crafts fairs and art shows, selling wholesale to galleries, and marketing on the internet.

* 200 tips for finding and getting into craft shows and how to survive them and make money. Learn about taking credit cards, safety on the road, making your own display and anchoring it, selling, avoiding theft, traveling to shows by road or air, making your own web site, and doing your own photography for web images and show application slides.

* 900 of the best craft fairs and art shows in the U.S., printed in the book and on the CD in an excel file for printing your own labels.

* 1,100 top craft galleries that are seeking new contemporary crafts to sell.

* 15 spreadsheet templates and forms on a CD-Rom for use with Microsoft Excel and Word, including an easy monthly bookkeeping system, a product pricing calculator, an inventory tracking template, a mail list manager, a business plan, invoice, marketing plan, invoice, forms to organize your application deadlines and show schedules, and legal agreements for consignment, sales representatives, etc.

* Also on the CD is an 8-page FrontPage web site with order form, ready to modify and upload.

* Contact information for everything from canopies and display cases to trade shows, photographers, craft fair guides, and credit card providers, including over 100 show promoters who produce multiple shows around the country.

The author has been a professional craftsperson for 30 years. In the past 16 years he has participated in over 300 art shows and craft fairs in 28 states. He currently has his crafts in 25 galleries and sells his craft products on several web sites he designed and maintains. He has written 5 books on craft marketing.

Minimum software requirements for using the software templates included on the CD-ROM: Personal PC computer with MicrosoftTM Windows, Microsoft Office 2000 or higher or Word 6.0 and ExcelTM 6.0 or higher.

 

This 172 page book with CD-Rom will mailed to you for $39.95 plus $4.80 for Priority Mail postage and delivery confirmation. Click on the button to order with your credit card through PayPal or with money in your PayPal account. This is a secure transaction with encrypted HTML.

We only accept PayPal.  Why? We can print a mailing label with postage from PayPal with a couple of clicks, and get your book in the mail much sooner, without driving to the post office.  And every shipment has delivery confirmation included, so we can track your book without charging you 65 cents more for confirmation.  Another reason to use PayPal is that we receive payment from PayPal without ever seeing your financial information.  This means that you only give your credit card number once to PayPal, and use only your email address to pay online.  It is a bit of a hassle to set up, but if you don't have a PayPal account, you should get one for all online transactions.