Copyright © 2011
CraftMasters Books
All Rights Reserved
Marketing Your Woodcraft
Turn your woodworking skills into a full- or part-time business. Everything you need to know to sell your woodcraft creations is here! Includes the following:
* A guide to selling your creations direct to the public at crafts fairs and art shows, selling wholesale to galleries, and marketing on the internet.
* Hundreds of tips for finding and getting into craft shows and how to survive them and make money. Also covers taking credit cards, safety on the road, making your own display and anchoring it, selling, avoiding theft, travelling to shows by road or air, making your website, and doing your own photography for web images and show application slides.
* 500 of the best craft fairs and art shows in the U.S.A.
* Useful contact information for everything from canopies and display cases to trade shows, insurance, craft fair guides, and credit card providers, including over 100 show promoters who produce multiple shows around the country.
This book is mailed to you by Priority Mail, for $29.95 plus $4.95 postage, USPS Priority mail with delivery confirmation. Click on the button to order with your credit card or PayPal. This is a secure transaction with encrypted HTML.
Marketing Your Woodcraft
Table of Contents
Introduction 6
CRAFT FAIRS AND ART SHOWS 7
What is a craft fair? 7
Types of fairs 7
First, you need a product 8
Craft show myths 8
How to find out where the fairs are 8
Craft fair guides 9
How to choose a good fair 9
The application process 9
Read and complete the application 10
Get the application in on time 10
Slides 10
What is the jury looking for? 11
Getting ready for the show! 11
Indoor booths 12
Lighting 13
Outdoor booths 13
City streets 15
Grassy parks 16
In a large tent 16
Weather 17
Marketing aids 17
Packaging and presentation 19
VISA, MasterCard 19
Portable radio terminals 20
Sales techniques 21
How to increase profits 23
Business notes 23
On the road 24
Flying to Craft Fairs 24
CRAFT FAIR GUIDES 25
WHOLESALE TO GALLERIES 26
WHOLESALE MARKETING 26
TRADE SHOW PRODUCERS 27
Wholesale suggestions 28
OTHER OUTLETS FOR YOUR PRODUCTS 28
Consignment stores 28
Home shopping networks 29
INTERNET 29
USEFUL ADDRESSES 30
Display 30
Photography 31
Bags and Boxes 32
Labels and Hangtags 32
Insurance 32
Credit Card Processing Systems 32
Color Postcards 33
TIPS FOR MARKETING YOUR WOODWORK 33
MORE CRAFT FAIR TIPS 33
Finding the show 34
Getting into the show 34
PHOTOGRAPHY 35
Booth shots 39
DISPLAY 40
BEFORE THE SHOW 43
SETTING UP FOR THE SHOW 44
DURING THE SHOW 45
TAKING CREDIT CARDS 47
AVOIDING THEFT 48
INDOOR SHOW SURVIVAL 49
OUTDOOR SHOW SURVIVAL 49
SELLING 54
AFTER THE SHOW 55
HEALTH 55
TRAVEL 56
SECURITY ON THE ROAD 57
FLYING TO A SHOW 58
WHOLESALE TIPS 60
TRADE SHOW BOOTH 60
AT THE TRADE SHOW 61
WHOLESALE BUSINESS 63
WHOLESALE REPS 64
MORE WHOLESALE TIPS 65
OTHER MARKETS 65
INTERNET TIPS 66
MAKING YOUR OWN WEBSITE 66
SELLING ON EBAY 70
GENERAL BUSINESS AND MARKETING 71
BOOKKEEPING 71
TAXES 72
COPYRIGHT 73
PROMOTION 73
PRICING 75
MISCELLANEOUS 75
SPREADSHEETS FOR MICROSOFT( OFFICE 76
INTRODUCTION 76
DIFFERENT MICROSOFT OFFICE CONFIGURATIONS 77
BASIC COMPUTER REQUIREMENTS 78
DEFINITIONS FOR BEGINNERS 79
What is word processing? 79
What are spreadsheets? 79
HOW TO USE A WORD PROCESSOR 80
HOW TO USE A SPREADSHEET 81
HOW TO OPEN THE "FORMS AND SPREADSHEETS" FOLDER 82
ABOUT THE "FORMS AND SPREADSHEETS" CD 83
MONTHLY ACCOUNTING SYSTEM (BOOKKEEPING.XLS) 84
CRAFT PRICING (PRICING.XLS) 86
CRAFT FAIR APPLICATION ORGANIZER (ORGANIZER.XLS) 88
CRAFT FAIRS AT A GLANCE (FAIR YEAR.XLS) 90
CRAFT FAIR EQUIPMENT LIST (EQUIPMENT.XLS) 92
SHOW EXPENSE REPORT (EXPENSES.XLS) 93
CUSTOMER MAILING LIST (CUSTOMER.XLS) 95
CRAFT GALLERY DATABASE (GALLERY LIST.XLS) 97
CREDIT APPLICATION (CREDIT APPLICATION.DOC) 99
CONSIGNMENT AGREEMENT (CONSIGNMENT.DOC) 101
GALLERY STARTUP COSTS (STARTUP COSTS.XLS) 103
SALES REP. AGREEMENT (REPAGREEMENT.DOC) 105
TRADE SHOW EXPENSES (TRADE SHOW.XLS) 107
BUDGET (BUDGET.XLS) 113
INVENTORY (INVENTORY.XLS) 115
EMPLOYEE APPLICATION (JOB APPLICATION.DOC) 117
EMPLOYEE NON-COMPETING AGREEMENT (NON-COMPETING.DOC) 119
INDEPENDENT CONTRACTOR (CONTRACT.DOC) 121
MARKETING PLAN (MARKETING PLAN.XLS) 123
PRESS RELEASE (PRESS RELEASE.DOC) 125
PROJECT BID (PROJECT BID.DOC) 127
LETTERHEADS (LETTERHEADS.DOC) 129
SHIPPING LABELS (LABELS.DOC) 131
RESUME (RESUME.DOC) 133
PERSONAL FINANCIAL STATEMENT (NET WORTH.XLS) 135
LETTERS 137
CRAFT FAIR LETTER 137
EMPLOYEE LETTER 140
BAD CHECKS 141
LATE PAYMENTS 142
REQUESTS FOR INFORMATION 143
HOW TO USE MICROSOFT PUBLISHER 145
TOP 500 CRAFT FAIRS AND ART SHOWS IN THE UNITED STATES 146
PROMOTERS OF MULTIPLE SHOWS 161
TOP 1,000 CRAFT GALLERIES IN THE UNITED STATES 165
INSTALLING "FORMS AND SPREADSHEETS" 192
CONCLUSION 193