Marketing Your Woodcraft

 

Turn your woodworking skills into a full- or part-time business. Everything you need to know to sell your woodcraft creations is here! Includes the following:

* A guide to selling your creations direct to the public at crafts fairs and art shows, selling wholesale to galleries, and marketing on the internet.

* Hundreds of tips for finding and getting into craft shows and how to survive them and make money. Also covers taking credit cards, safety on the road, making your own display and anchoring it, selling, avoiding theft, travelling to shows by road or air, making your website, and doing your own photography for web images and show application slides.

 

* 500 of the best craft fairs and art shows in the U.S.A.

 

* Useful contact information for everything from canopies and display cases to trade shows, insurance, craft fair guides, and credit card providers, including over 100 show promoters who produce multiple shows around the country. 

 

This book  is mailed to you by Priority Mail, for $29.95 plus $4.95 postage, USPS Priority mail with delivery confirmation.  Click on the button to order with your credit card or PayPal. This is a secure transaction with encrypted HTML.

 

 

 

Marketing Your Woodcraft

Table of Contents

 

Introduction      6

CRAFT FAIRS AND ART SHOWS 7

What is a craft fair?      7

Types of fairs 7

First, you need a product      8

Craft show myths 8

How to find out where the fairs are   8

Craft fair guides      9

How to choose a good fair      9

The application process      9

Read and complete the application      10

Get the application in on time      10

Slides      10

What is the jury looking for?  11

Getting ready for the show!      11

Indoor booths      12

Lighting      13

Outdoor booths      13

City streets      15

Grassy parks      16

In a large tent  16

Weather      17

Marketing aids  17

Packaging and presentation      19

VISA, MasterCard      19

Portable radio terminals      20

Sales techniques      21

How to increase profits      23

Business notes 23

On the road      24

Flying to Craft Fairs      24

CRAFT FAIR GUIDES      25

WHOLESALE TO GALLERIES      26

WHOLESALE MARKETING      26

TRADE SHOW PRODUCERS      27

Wholesale suggestions      28

OTHER OUTLETS FOR YOUR PRODUCTS      28

Consignment stores      28

Home shopping networks      29

INTERNET      29

USEFUL ADDRESSES      30

Display      30

Photography      31

Bags and Boxes 32

Labels and Hangtags      32

Insurance      32

Credit Card Processing Systems      32

Color Postcards      33

TIPS FOR MARKETING YOUR WOODWORK      33

MORE CRAFT FAIR TIPS      33

Finding the show  34

Getting into the show      34

PHOTOGRAPHY      35

Booth shots      39

DISPLAY      40

BEFORE THE SHOW  43

SETTING UP FOR THE SHOW      44

DURING THE SHOW  45

TAKING CREDIT CARDS      47

AVOIDING THEFT 48

INDOOR SHOW SURVIVAL      49

OUTDOOR SHOW SURVIVAL      49

SELLING      54

AFTER THE SHOW  55

HEALTH      55

TRAVEL      56

SECURITY ON THE ROAD      57

FLYING TO A SHOW  58

WHOLESALE TIPS  60

TRADE SHOW BOOTH 60

AT THE TRADE SHOW  61

WHOLESALE BUSINESS      63

WHOLESALE REPS  64

MORE WHOLESALE TIPS  65

OTHER MARKETS      65

INTERNET TIPS  66

MAKING YOUR OWN WEBSITE      66

SELLING ON EBAY  70

GENERAL BUSINESS AND MARKETING      71

BOOKKEEPING      71

TAXES 72

COPYRIGHT      73

PROMOTION      73

PRICING      75

MISCELLANEOUS     75

SPREADSHEETS FOR MICROSOFT( OFFICE      76

INTRODUCTION      76

DIFFERENT MICROSOFT OFFICE CONFIGURATIONS    77

BASIC COMPUTER REQUIREMENTS      78

DEFINITIONS FOR BEGINNERS      79

What is word processing?      79

What are spreadsheets?     79

HOW TO USE A WORD PROCESSOR      80

HOW TO USE A SPREADSHEET      81

HOW TO OPEN THE "FORMS AND SPREADSHEETS" FOLDER      82

ABOUT THE "FORMS AND SPREADSHEETS" CD  83

MONTHLY ACCOUNTING SYSTEM (BOOKKEEPING.XLS) 84

CRAFT PRICING (PRICING.XLS)     86

CRAFT FAIR APPLICATION ORGANIZER (ORGANIZER.XLS)   88

CRAFT FAIRS AT A GLANCE (FAIR YEAR.XLS)      90

CRAFT FAIR EQUIPMENT LIST (EQUIPMENT.XLS)   92

SHOW EXPENSE REPORT (EXPENSES.XLS)    93

CUSTOMER  MAILING LIST (CUSTOMER.XLS)    95

CRAFT GALLERY DATABASE (GALLERY LIST.XLS)      97

CREDIT APPLICATION (CREDIT APPLICATION.DOC)  99

CONSIGNMENT AGREEMENT (CONSIGNMENT.DOC) 101

GALLERY STARTUP COSTS (STARTUP COSTS.XLS)      103

SALES REP. AGREEMENT (REPAGREEMENT.DOC)      105

TRADE SHOW EXPENSES (TRADE SHOW.XLS)      107

BUDGET (BUDGET.XLS)      113

INVENTORY (INVENTORY.XLS)   115

EMPLOYEE APPLICATION (JOB APPLICATION.DOC)  117

EMPLOYEE NON-COMPETING AGREEMENT (NON-COMPETING.DOC)    119

INDEPENDENT CONTRACTOR (CONTRACT.DOC)    121

MARKETING PLAN (MARKETING PLAN.XLS)      123

PRESS RELEASE (PRESS RELEASE.DOC)      125

PROJECT BID (PROJECT BID.DOC)      127

LETTERHEADS (LETTERHEADS.DOC) 129

SHIPPING LABELS (LABELS.DOC)      131

RESUME (RESUME.DOC)      133

PERSONAL FINANCIAL STATEMENT (NET WORTH.XLS)      135

LETTERS      137

CRAFT FAIR LETTER      137

EMPLOYEE LETTER      140

BAD CHECKS      141

LATE PAYMENTS      142

REQUESTS FOR INFORMATION      143

HOW TO USE MICROSOFT PUBLISHER      145

TOP 500 CRAFT FAIRS AND ART SHOWS IN THE UNITED STATES      146

PROMOTERS OF MULTIPLE SHOWS 161

TOP 1,000 CRAFT GALLERIES IN THE UNITED STATES      165

INSTALLING "FORMS AND SPREADSHEETS"     192

CONCLUSION      193

 

Marketing Your Woodcraft

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